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PPC & Google Ads Training Course

LearnToDigital's PPC course teaches paid acquisition end-to-end — from keyword strategy and ad copy to bidding algorithms, tracking and reporting. Run real campaigns, optimise for ROI and earn certifications employers value.

Live Campaign-Based
Create & optimise real Google Ads campaigns
Certification Prep
Prepare for Google Ads & Analytics certifications
Experienced Trainers
PPC specialists with agency & in-house success
1-on-1 Optimisation Clinics
Weekly sessions to fix and scale your campaigns
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PPC & Google Ads Course Overview

Course Fee
Rs. 10,000
Early bird & EMI options available
(120+ Google Reviews) 4.5
Top rated course
Secure your seat
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180+
Students
90 Days
Duration
45
Lessons
15
Certificates

Become a Paid Acquisition Expert — Google Ads & PPC

This course teaches the full PPC lifecycle: research, campaign build, optimisation and measurement. Learn how to drive profitable traffic for e‑commerce, lead-gen and brand campaigns.

ROI-driven
Focus on measurable outcomes
Data-first
Audience & bidding strategies
Practical
Live accounts & A/B tests
Certification
Google Ads & GA4 prep

Why Learn PPC?

Paid search and performance advertising put you in control of visibility. With the right strategy you can scale predictable results, control acquisition costs and deliver measurable ROI for any business.

  • Drive qualified traffic quickly using keyword-targeted search ads
  • Scale awareness with Display & YouTube campaigns
  • Sell products directly with Shopping & Performance Max
  • Reduce wasted spend using smart bidding and conversion tracking

Whether you want to build an agency career or run high-performing in-house campaigns, PPC skills are in high demand.

Digital marketing unlocks opportunities across career paths — from agency roles and in-house teams to freelancing and entrepreneurship.

What Makes Our PPC Course Different?

Hands-on account work, live budgets, and a performance-first mindset. Learn frameworks and templates used by veteran paid-marketing teams.

Live Account Work

Set up, run and optimise campaigns using real budgets.

Performance Playbooks

Bidding strategies, audience maps and scaling frameworks.

Automation & Scripts

Use rules, scripts, and GTM to automate optimization tasks.

Certification Support

Structured prep for Google Ads & Analytics exams.

1-on-1 Audit Sessions

Personalised audits to fix your account quickly.

Placement & Freelance Help

Get interview prep and access to our hiring partners.

Who Should Join?

This course suits marketers, entrepreneurs, freelancers and product managers who need to run profitable paid campaigns.

Beginners & Students

Start a career in paid marketing

Working Professionals

Move into performance roles

Freelancers

Offer high-value PPC services

E-commerce Owners

Lower CAC, increase ROAS

Tools You'll Master

Hands-on training with industry-leading digital marketing tools

Tool Logo 1
Tool Logo 2
Tool Logo 3

Ready to master paid marketing?

Book a free demo — see how live campaigns are structured and ask course-specific questions.

Or reach us at +91 99994 03032info@learntodigital.com

Our Training Methodology

Learn-by-doing approach focused on measurable performance.

  • Live account setup & campaign builds
  • 1-on-1 optimisation clinics
  • Tool-based assignments & scripts
  • Reporting, dashboards & ROAS analysis
  • Certification guidance & practice tests

We simulate real agency workflows so you can step into performance roles confidently.

Career Support & Placement Assistance

We help convert skills into roles and freelance income.

  • Resume & portfolio building with campaign case-studies
  • Mock interviews & client pitch templates
  • Industry referrals & hiring network
  • Freelance project guidance & proposal templates

Graduates work as PPC specialists, performance marketers, and growth managers.

PPC & Google Ads Course Curriculum

A practical curriculum covering Search, Display, Video, Shopping, bidding & conversion measurement.

Our curriculum focuses on job-ready skills: campaign architecture, audience segmentation, creative testing and performance reporting. Work on live budgets and client-like briefs.

Whether you join online or offline, our Digital Marketing Certificate Program ensures complete placement support through strong industry connections, mentoring, and a performance-based learning system.

Our course is also ideal for business owners who want to create brand visibility, increase organic traffic, generate quality leads, and boost revenue.

What you'll achieve
  • Build high-performing search campaigns that convert
  • Design Display & Video funnels for upper-funnel reach
  • Run product-level Shopping and Performance Max campaigns
  • Track conversions reliably with GTM & GA4
  • Use smart bidding to scale performance
  • Automate repetitive tasks using rules & scripts

Introduction to paid search, account hierarchy, campaign types, naming conventions and KPIs.

Keyword intent, keyword planners, negatives, match types and keyword sculpting for ROI.

High-converting ad copy, ad extensions, A/B testing and landing page optimisation for quality score & conversions.

Audience targeting, placements, responsive display ads and creative best practices for brand lift and retargeting.

Video formats, TrueView, Bumper ads, targeting, bidding and measuring view-through conversions.

Product feed setup, Merchant Center, feed optimisation, Shopping campaigns and Performance Max basics.

Audience types, remarketing lists, similar audiences and layering audiences for better efficiency.

Tagging strategy, events, goals, offline conversions and accurate attribution using Google Tag Manager and GA4.

Target CPA, ROAS, Max Conversions, portfolio bidding and when to use each strategy.

Structured experimentation, hypothesis-led tests, and optimisation checklists for creative, keywords and bids.

Automate routine tasks with rules, scripts, and automated rules to scale account management.

Google Ads policies, disapprovals, appeals and maintaining long-term account health.

Build dashboards in Data Studio / Looker Studio, KPI tracking and client reporting templates.

Scaling campaigns, cross-channel funnels and budget allocation frameworks to grow without losing efficiency.
Have Questions?

PPC & Google Ads FAQs

Everything you need to know before joining the course.

Yes — we start from fundamentals and move to advanced optimisation techniques with hands-on practice.

Typically 4–6 weeks depending on format; includes live assignments and a capstone campaign project.

Yes — we provide study plans and mock tests for Google Ads and GA4 certifications.

Absolutely — every student works on at least one live campaign with mentor oversight.

A Google Ads account (we help create test accounts), Google Merchant Center (for shopping), GA4 and GTM access for tracking.

3

Country Reached

400+

User Registers

25+

Staff Members

10+

Courses Available

Certificates You Will Receive

Earn industry-recognised certifications after completing the course successfully.

Certificate 1
Certificate 2

15+ Certifications

Video Testimonials

Real students, real experiences
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